Sunday, 31 May 2015

Principles of Marketing MGT301 Graded Discussion Board No. 1 June 02, 2015

Learning objectives:
To familiarize the students with the power of brand towards fascinating its target market, and acquaint them with the latest trends of garment industry of Pakistan.
Learning Outcomes:
After attempting the GDB students will be able to:
  • Learn the role of a brand towards capturing its respective target market.
  • Learn and analyze customers’ reaction towards the brand development.
Scenario:
The trend of wearing branded clothes is radically increasing among general public specifically in metropolitan cities of Pakistan such as Lahore, Karachi, and Islamabad etc. We daily come across a large number of billboards displaying designers’ latest collections that are advertised by the best models, actors, and actresses. Ready to wear branded clothes are now likely acquired by customers and these brands are using inimitable promotional procedures to attract their respective target market. In continuation to this, a new trend of producing branded clothes for kids is observed, famous brands such as; Mini Minors, Colors, Maria B, Outfitters, Leisure Club, and Cross Roads are quite renowned in this regard. Ideally, parents and adults are seen as more brand conscious whereas kids usually don’t have any brand sense, having said this people are getting more brand conscious and want their kids to wear branded clothes as well. This is the reason why companies are catering adults and kids for producing unique, fashionable, and stylish cloth.
Point of discussion:
As a customer how would you perceive above scenario, and do you support this branding trend shift from adults to kids? Share your opinion with proper arguments.
Marking Scheme:
The total marks of this GDB are 10; mention at least 4 points in detail to justify your answer. Avoid irrelevant text/material while answering the question.
Student’s Guide:
  • Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
  • Do not copy/paste the text/paragraphs from the reference links.
  • Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.