Topic: New Product Development
Learning Objective:
The prime objective of this activity is to familiarize students with the process of New Product Development.
Learning Outcomes:
After attempting this assignment, following outcomes are expected:
1. Student will be able to comprehend and design process of New Product Development in real scenario.
2. It will also sharpen their skills of solving case studies.
Case:
A well-known cosmetic company Beauty Collection (BC) has decided to launch a product containing the properties of sunscreen and daily use cream simultaneously. BC is already dealing in multiple beauty products range and enjoying a good reputation in the market. Its existing product range consists of hair care, skin care and deodorants. Let’s suppose you are working as a product manager in BC and the task of developing and launching sunscreen plus daily use cream has been assigned to you.
Note:
You are already familiar with the process of new product development. You are advised to watch the lecture again and read more about the process of new product development before attempting this assignment.
Requirement
Being a product manager you are required to elaborate the process of new product development for sunscreen plus beauty cream for Beauty Cream (BC).
Tips:
You may visit your nearest stores to observe the related products before designing the process of new product development. It may provide you good ideas and clues to solve the assignment.
