Construct:
In marketing, a product is anything that can be offered to a market that might satisfy a want or need. Each product is a bundle of attributes like its design, features, labeling, packaging, Branding etc. the product attributes explains individual choices as a process of choosing bundles of product attributes inherent in products and services.
SME’s of Pakistan usually focus on Quality of the product ,Features of the product, Designing of the product etc. but lacking the Branding of the product, packing of the product and labeling of the product
Point of Discussion:
Reading the above scenario what do you think why SMEs are not focusing on Branding, Labeling and packaging of the product? (20 Marks)
Idea Solution :
“They provide employment to the poor on a long-term basis; they are part of the communities that the poor live in. When communities receive trucks of United Nation aid—food programs—it only goes so far for so long. It’s when you have a local business that’s thriving, that’s employing people, that’s enabling employees to send their kids to school, to change their habitat, to get the health benefits and so on: this is what really transforms communities.
