Sport
Aalaa
Footwear (SAF) has been manufacturing footwear items for the last 60
years. Huge footwear market has been captured by SAF. Product
reliability and competitive pricing policy has led one of its brand –
Shoes to the sky. SAF footwear products are warmly welcomed by the
customers in the markets due to its attractive designs, colors and
comfort etc.
Recently, the management of SAF has decided to enter into manufacture and market sports shoes for men athletes running in the Regional Olympics.
The new brand has been given the name of “Boots”. Although, there are
so many companies in the World crafting shoes for professional athletes
running in many Olympics in the world. SAF has a totally new system of crafting this proposed shoe in a unique style.
The new manufacturing process is intended to work in three phases – first, the customer (Olympic athlete) goes to SAF Olympic Fitness
station, where the SAF employee develops an in- depth customer
profiles. In the second phase, the customer goes to Olympic Shoe Design, where scanning of his feet is done through 3-D computer
applications along with the personal choices and likings to be felt in
the intended shoes. Also, the customer is given the choice to select any
design out of 260 fabricated shoes. In the last
phase, all these specs are fed into a highly Automated Boot
Manufacturing Machine (ABMM) to develop a prototype. This takes only 2
hours to finish. After this, the customer is invited to try this
prototype and a test-run is offered to him on the SAF’s especially
developed running track. Various goods or bads are recorded at the time
by SAF’s especial teams. Later, upon formal approval from the customer,
these findings are again fed into the machine. After 5 days, the ordered
shoes are shipped to the customers.
SAF has set up a special
division in the company to manage its new product. The division is given
a special cost accountant for costing this new product. The accountant
is well-aware of the modern costing techniques. He has developed a
well-defined costing system and it is expected to work well.
